Binary is a Sydney based studio that collaborates with businesses and leading Advertising & Marketing Agencies to create bespoke campaigns, applications and experiences for major local and international brands.

http://binarystudio.com.au

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Profile

Mark Cracknell

Director & Creative Lead - Binary Studio
Marketing and Advertising | Sydney Area, Australia, AU

Summary

As the Director and Creative Lead of Binary, I bring over 12 years experience in the Online and Advertising Industry.

My passion and talent for Interface Design and Online Branding has made my work internationally awarded on campaigns for clients such as Volkswagen, Philips, McDonald’s, Johnson & Johnson, Tabcorp.

Recent collaborations include projects for Sony Music, Toyota, Microsoft, ASICS, Sony Ericsson, Virgin Mobile & AGNSW.

As a Senior Digital Art Director, and 7 year veteran at Tribal DDB Sydney my unique work helped the agency become 3x Interactive Agency Of The Year (B&T and AdNews). I have also ventured overseas as the Creative Director of Tribal DDB Shanghai, working on the McDonald’s China and Philips (Asia Pac) accounts.

I am a member of the Australian Graphic Design Association (AGDA), Australian Interactive Media Industry Association (AIMIA) and the Web Industry Professionals Association (WIPA).
Specialties: Binary Studio • Website Design & Branding • iPhone App Design • User Interface (UI) & Interaction Design • Information Architecture (IA) • Social Media & Community Design • Creative / Digital Consultation Binary Code • Website / Microsite Dev • iPhone Development • Web Applications • Flash Development • Ordering Systems / Online Stores • Content Management Systems Binary Marketing • Email Marketing • CRM & Newsletter Services • Online Media Production • SEO / SEM Campaigns

Experience

  • 2009 - Present

    Digital / Creative Consultant / Alpha Salmon

  • 2003 - Present

    Director / Lead Creative / Binary Studio

  • 2007 - 2009

    Digital / Creative Consultant / Sony BMG

  • 2007 - 2009

    Freelance Interactive Art Director / G2 Australia

  • 2007 - 2009

    Digital / Creative Consultant / Peer Group Media

  • Oct 2006 - Dec 2006

    Creative Director / Tribal DDB Shanghai

  • 2006 - 2006

    Digital Creative / Tribal DDB Hong Kong

  • Mar 2000 - Oct 2006

    Senior Art Director / Tribal DDB Sydney

  • 1998 - 2000

    Web Designer / Hothouse Interactive

Education

  • 1996 - 1999

    B. Visual Communication (Photography & Digital Imaging) - UWS Bankstown

Additional information

Websites:
Honors:
2005 AdNews Interactive Agency of the Year 2002-2005 Runner-up - B&T Interactive Agency of the Year ADMA - Silver Award - Golf GTI Launch Campaign - Best Interactive campaign WebAwards (int.) - Winner - Dare Shot – Best Beverage Website WebAwards (int.) - Winner - Golf GTI – Outstanding Website Automotive Cyber Lions (int.) - Finalist - VW 'Safety' Banner OneShow (int.) - Finalist + Merit - VW 'Safety' Banner Golden Montreux (int.) - Gold Award (Best of show) - VW Golf V CD-ROM Golden Montreux (int.) - Finalist - Dare Shot 2004 DDB Employee of the Year AIMIA Highly Commended - VW Touareg CD-ROM FAB Awards (int.) Winner - McDonald’s Website Web Awards (Int.) Winner - McDonald’s Website One Show Finalist (Int.) - VW Touareg CD-ROM New York Festivals Finalist (Int.) - Volkswagen Touareg CD-ROM New York Festivals Finalist (Int.) - McDonald’s Website LIAA Finalist (Int.) - McDonald’s Website

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